Vermont ski areas record 4 million skier visits in 2008-09

first_imgAt the Vermont Ski Areas Association s 40th Anniversary Annual Meeting today, the industry trade group announced that Vermont s ski resorts recorded 4,068,696 skier visits for the 2008-09 season. Nationally, preliminary reports put Vermont s numbers on track with the country s overall average, with Vermont resorts and the northeast faring better than airline-dependent destinations.  The season saw an above-average start with a strong Thanksgiving opening and a string of Ski Vermont powder alerts matching those of the 2007-08 banner snow year.  Despite a Christmas thaw, little new snow in March and the worst economic downturn ever seen by the ski industry, Vermont s tally of just over 4 million skier visits stands about on par with the five-year average.Nationally, 2008-09 was the fifth best on record with 57.1 skier visits. This is a 5.5 decrease from 60.5 million in 2007-08, which was the all-time record for the US ski industry. The 2008-09 numbers represent a slight increase over the 10-year average. Vermont had 4.4 million skier visits in 2007-08. The last two years are a vast improvement from 2006-07, when there were only 3.8 million skier visits. Vermont s ski industry held up very well in spite of the enormous challenges of the current economic climate, said Parker Riehle, President of the Vermont Ski Areas Association.  Skiing and snowboarding are lifestyle sports that have historically proven to be recession-resilient, and this season was no different.  With the tight economy, skiers and riders stayed closer to home and Vermont s winter tourism economy benefited from our day s-drive proximity to 80 million people coupled with our unique and unrivaled mountain brand identity.The Annual Meeting held at the Killington Resort Grand Hotel also celebrated the remarkable showing of Vermont ski areas at this year s National Ski Areas Association s Annual Awards presentation where the Green Mountain State garnered an unprecedented eight national awards for safety programs, environmental excellence, marketing and industry achievement. “The environmental excellence awards earned by Stowe, Stratton and Okemo, the marketing awards won by Jay Peak, Mad River Glen and Sugarbush, the helmet safety award given to Okemo and the NSAA Lifetime Achievement Award presented to industry icon Hank Lunde are an incredible testament to Vermont’s role in the ski industry and our state s contributions to developing and promoting the sport, said Riehle.At the association s gathering of over 200 alpine and Nordic members, marketing partners and associate members, Stratton Mountain Resort s Sky Foulkes was elected Chair of the VSAA Board of Directors, taking over for longtime chair Bill Stenger from Jay Peak Resort.  Kelly Pawlak, General Manager of the Mount Snow Resort, was elected Vice Chair of the board.Vermont Governor Jim Douglas offered welcoming remarks at the 40th Anniversary gathering and was presented with the Friend of the Industry Award.  The Industry Achievement Award went to industry veteran Hank Lunde, former president of both Killington and Stowe Mountain Resorts.  The Career Employee Awards went to Peter Ingvoldstad and Peter Delaney, both of whom were employed over 25 years at Smugglers Notch Resort.NSAA President Michael Berry discussed the national perspective on the past season and future opportunities, and keynote presenters Jim and Joy Spring with the Leisure Trends Group provided their insight into consumer trends in travel and recreation.Based on preliminary estimates, ski areas nationwide tallied 57.1 million visits for the 2008/09 season, making it the fifth best season on record. Over the last 10 seasons (1999/00 2008/09), the industry has averaged 56.7 million visits. The 2008/09 season represents a 0.8 percent increase from the 10-year average, and just a 5.5 percent decrease from the record 2007/08 season of 60.5 million visits. At 13.8 million visits in 2008/09, the Northeast region was up 5.5 percent from its 10-year average. Meanwhile the Southeast region, at 5.62 million visits, was up 3.8 percent from its 10-year average; the Midwest region, with 7.41 million visits, was down 1.1 percent from its 10-year average; the Rocky Mountain region, with 19.79 million visits, was up 1.3 percent from its 10-year average; and finally the Pacific West region, with 10.54 million visits, was down 5.8 percent from its 10-year average.Relatively favorable snow and weather conditions in most parts of the country during much of the season provided a strong counterbalance to the challenging economic conditions. Based on resort comments, the impact of the economy varied somewhat depending on resort location and resort type. Many day-ski areas in close proximity to major metropolitan markets benefitted as many guests chose to ski and ride at locations closer to home. Meanwhile destination resorts often reported fewer overnight visits and shorter stays. Many resorts commented that snow and weather conditions had a more powerful impact on their visitation than the economy. Overall average snowfall was down just 10 percent. The Southeast realized a 31.2 percent increase in average snowfall; the Midwest was up 1.1 percent; the Northeast was down just 10 percent; the Pacific West was down 10.2 percent; and the Rocky Mountain region was down 14.2 percent. A final report will be issued in July. For more information visit THE NATIONAL SKI AREAS ASSOCIATION, LOCATED IN LAKEWOOD, COLO., IS A TRADE ASSOCIATION FORMED IN 1962 FOR SKI AREA OWNERS AND OPERATORS NATIONWIDE.Source: VSSA. KILLINGTON, Vt. June 11, 2009. NSSA May 15, 2009.last_img

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